Weight Loss Giant Wages War on Australias Obesity Epidemic

Sydney, NSW (PRWEB) October 15, 2012

Australias largest and most successful weight-loss organisation is planning a major assault on the nations obesity epidemic; Weight Watchers Plate of our Nation is an ambitious and far-reaching movement which puts our attitudes to food and activity under the microscope in a bid to offer real solutions to get our nation healthy again.

With 61 percent of Aussies now overweight or obese1, and our overweight rate rising faster than in any other developed country, Weight Watchers is investing its 50 years of experience and scientific research to be the first commercial weight-loss organisation to take action and affect real change on our countrys collective waistlines.

Weight Watchers Plate of our Nation kicked-off in earnest with a unique, multi-layered study to investigate the root causes of the deepening obesity crisis. The report covers all areas from lifestyle, exercise, body image, health and wellbeing, finding significant disparities between generations attitudes towards activity levels, food consumption, cooking skills and weight. It reveals how gradual changes in the way we eat, move and live our lives, have crept up on us over time, and points to a grim picture for Australias future, with food knowledge rapidly diminishing.

Plate of our Nation key findings:

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