Using Psychology in Business: A Practical Guide for Managers
Product Description
It’s a fact that finding, keeping and developing the right people has a greater impact on profitability than research and development, quality initiatives and even new technology. Psychological techniques can make the difference in people management – this book strips away the mystery, revealing how managers can build them easily into their daily routine. Mark Parkinson looks at an organization’s most valuable resource, its people, and the approaches that can be used to maximize their performance. The topics he covers trace a path through the rapidly growing field of business psychology from recruitment, selection and psychometrics to team building, individual development and workplace counselling. Each chapter reviews the major techniques and provides a rich source of practical ideas, reinforced with checklists, case studies and extracts from world-class assessment and development products. There is advice on how to obtain the services of a business psychologist, and contact information covering the major test publishers and consultancies. A detailed glossary ends the book, providing a powerful resource for all managers. Using Psychology in Business gives straightforward, non-theoretical advice and sets you up with an integrated set of solutions for all your people management and organizational development needs.
Using Psychology in Business: A Practical Guide for Managers
J. Haake said,
Wrote on May 16, 2010 @ 11:35 pm
The book is laid out clearly and has some useful concepts. It covers everything from creating job descriptions, hiring the correct individuals and promoting growth and development within organizations.
I bought the book because I was interested in the chapters on individual motivators and team building but there wasn’t really enough substance or examples to be useful to me. It could be a good introductory text if you are unfamiliar with current HR methods.
Rating: 2 / 5
Azlan Adnan said,
Wrote on May 16, 2010 @ 11:50 pm
It’s a fact that finding, keeping and developing the right people has a greater impact on profitability than research and development, quality initiatives and even new technology. Psychological techniques can make the difference in people management-this book can build them easily into their daily routine.
Mark Parkinson looks at an organization’s most valuable resource, its people, and the approaches that can be used to maximize their performance. The topics he covers trace a path through the rapidly growing field of business psychology from recruitment, selection and psychometrics to team building, individual development and workplace counselling.
Each chapter reviews the major techniques and provides a rich source of practical ideas, reinforced with checklist, case studies and extracts from world-class assessment and development products. There is advice on how to obtain the services of a business psychologist, and contact information covering the major test publishers and consultancies. A detailed glossary ends the book, providing a powerful resource for all managers.
Using Psychology in Business gives straightforward, non-theoretical advice and sets you up with an integrated set of solutions for all your people management and organizational development needs.
Dr Mark Parkinson is the senior consultant with the Morrisby Organization, one of the UK’s leading firms of psychometric test publishers and business psychologists. He has consulted extensively with many companies including British Airways, British Aerospace, BP, Burmah-Castrol, McCain foods, Xerox and Tarmac. Mark is the co-designer of a collection of popular psychometric tests and the author of a number of books including Interviews Made Easy and How to Master Psychometric Tests. He has also written many articles on aspects of business psychology.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan Adnan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu. He holds a Master’s degree in International Business and Management from the Westminster Business School, London.
Rating: 5 / 5