(PRWEB UK) 8 May 2012
The study, which was conducted on a total of 85 regular smokers, demonstrated that electric cigarettes are particularly effective at helping nicotine-dependant individuals maintain their working memory after several hours. This is a significant result as its widely understood that people who decide to quit the habit without making use of a nicotine substitute experience a dip in working memory levels until their bodies have adjusted to the lack of nicotine in their system.
Researchers gave participants in the experiment e cigarettes containing either nicotine or a placebo and those involved were allowed to use the product as much or as little as they liked for a five minute period. Ten to fifteen minutes after this stage of the process, 60 of the participants were asked to complete a working memory task, from which Dr Dawson deduced that the nicotine helped both men and women perform to a better standard in the test.
Nikhil Nathwani, Managing Director at Nicolites, is pleased at the results and is quick to suggest that these findings can only strengthen the reputation of e cigarettes in the United Kingdom amid much controversy in recent years.
This experiment confirms the fact that the electronic cigarette is a really effective alternative to traditional cigarettes and can allow users to get their nicotine fix without having to worry about the dangerous side-effects of tobacco inhalation, Nikhil explains. We actively support any studies that highlight the benefits of these innovative products and as a company have always worked to raise the profile of the e cigarette in this country and internationally.
Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.