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Social Psychology
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Oscar Psychology: Why Celebrities Fascinate Us
Humans are social creatures, psychologists say, and we evolved — and still live — in an environment where it paid to pay attention to the people at the top. Celebrity fascination may be an outgrowth of this tendency, nourished by the media and …

Easily Pronounced Names May Make People More Likable
“When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more,” said psychologist Adam Alter of New York University and co-author of a Journal of Experimental Social Psychology study published in …
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