In psychology and sociology what causes likes and dislikes?

Question by Rob: In psychology and sociology what causes likes and dislikes?
In psychology and sociology what causes likes and dislikes example
I like swimming // I hate swimming
I like hiking / I hate hiking
I like red cars / I hate red cars.

Also in psychology and sociology what causes Fashion and Fads and what causes people go with crowd.I’m trying to understand Fashion and Fads in psychology and sociology

Best answer:

both of those ideologies have nothing to do with likes and dislikes

Add your own answer in the comments!

2 Comments so far »

  1. jac the hat said,

    Wrote on December 25, 2012 @ 4:14 pm

    In psychology it would be the theory of introjected values and dominant fears in sociology class and deviance could be called upon but I think the area that you are looking at lies in social psychology which is the study of group dynamics and how people behave in groups – One good story to read about is the case of Kitty Genovase which explains some of how we act but lookup these links

  2. GeorgieGuy said,

    Wrote on December 25, 2012 @ 5:04 pm

    Hi Rob,
    I favor the behaviorist approach in psychology to address how our preferences develop. Experiences and the context in which they occur may result in pleasant, unpleasant, or neutral outcomes. If you go to the beach or pool and nearly drown it’s likely that you will find the idea of swimming at the beach or pool an unpleasant prospect. If, on the other hand, you have a wonderful time and while swimming you see people admiring how well you do the backstroke, you’re feelings about swimming, beaches, pools, and the smell of chlorine are likely to be positive. In other words, reinforcement shapes how we feel over time.

    Sociologists are likely to focus on how we acquire patterns of behavior and feelings about them from our family, peer group, media, and other social sources. The swimming pool and what goes on there on a summer day constitutes a social system. We learn how to behave and what to expect from socialization processes. The psychological reinforcers I mentioned above are often other people… like the good looking girls by the side of the pool who are admiring our swimming. So our development of positive or negative associations occur in a social context that can be manipulated in various ways. Fashion, fads, and crazes are all products of social/cultural influences. Our peer group, media, and the groups we’re part of all have preferred ways of dressing, talking, and acting. To be accepted as part of those social systems [positive reinforcement] we’re expected to conform to the fads/fashions/crazes. To do otherwise likely results in rejection and even expulsion from the group. [punishment]. BTW, check out the concept of “Reference Groups” to learn more about how it all works. Regards.

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