How to Get Referrals: The Mental Health Professional’s Guide to Strategic Marketing
Product Description
Now more than ever, it’s critical for mental health professionals to find new ways to succeed in today’s competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media.
You’ll find out how to develop three primary skills that are essential to weaving a sustainable practice:
- How to interact with and relate to the local community and region. From setting up community forums to creating discussion groups, you’ll discover new ways to gain clients in your area.
- How to work with managed care organizations and professional associations. Find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations.
- How to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients.
Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from:
- Physicians
- Attorneys
- Religious Leaders
- Educators and the Educational Community
- Managed Care Organizations
- Mental Health and Complementary Healthcare Professions
- The Community
How to Get Referrals is an excellent guide for getting the referrals necessary for a successful practice. With its concrete, practical advice on building networks and securing client recommendations, this book is a must for any healthcare professional!
How to Get Referrals: The Mental Health Professional’s Guide to Strategic Marketing
Anonymous said,
Wrote on July 9, 2010 @ 4:21 pm
I think this book would be good for someone who has never been exposed to any marketing concepts but it is not very original and was mostly disappointing to me. There were defintely not any “a-ha” moments as I read through this book, just the standard encouragements that most marketing books would offer you. It is just a very basic book!
Rating: 2 / 5
Anonymous said,
Wrote on July 9, 2010 @ 5:08 pm
The best marketing for professional services is word of mouth. This easy to follow book helped me with a step by step process of connecting with the referral sources that work the best for my specialities. Using the guidelines in this book I was able to step out of my office, comfortably, and connect with the people and organizations that I could refer clients to for resources, and they in turn sent clients to me as they learned about what I did. This is a marketing book written with an ethical professional in mind.
Rating: 5 / 5
Anonymous said,
Wrote on July 9, 2010 @ 7:40 pm
It’s not clear that the author actually has experience in the mental health field. Her suggestion to make friends with the office manager, offer to pitch in and help are very unrealistic for anyone trying to make a living.
Rating: 1 / 5