New York, NY (PRWEB) December 20, 2011
A new survey reveals key findings concerning the use of tablets, eReaders, and smartphones in the social and health sciences community. The survey, conducted by Springer Publishing Company, polled more than one thousand participants on their ownership and usage of smartphones, eBook readers, tablet computers, and their app preferences.
The survey found that, among this group, the majority of which are social and health sciences educators in colleges and universities, 68% own a smartphone, 33% own a tablet computer, and 32% own an eBook reader. Just over half of respondents (53%) indicated that they read eBooks, with 39% saying they had purchased eBooks related to their professional work. Responses indicated the Amazon Kindle as the preferred eReading platform or eBookstore (55%), distantly followed by the Apple iBookstore (17%). Use of professional apps were more common than professional eBooks, with 41% of all survey participants indicating that they had downloaded or installed professional applications to their mobile device. Survey respondents were mostly residents of North America (93%), with 7% from the rest of the world.
These findings indicate the rapid growth of mobile technology use among those in the social and health sciences, as well as the growing demand for eBooks and mobile applications that serve the professional development and reference needs of this population, commented Pascal Schwarzer, the Vice President of Digital Business Development at Springer Publishing Company.
Schwarzer adds, This trend presents a wealth of new opportunities for industries serving the health and social sciences professions. Springer Publishing Company, for one, is happy to be meeting the growing needs of this community by making virtually all of our titles available as eBooks and launching an aggressive digital product development program.
To view the full survey and its findings, visit http://springerpub.com/SocialSciencesSurvey
About Springer Publishing Company
A pioneer in health care and social science publishing, Springer Publishing Company is known as an innovative nursing, psychology, social work, counseling, gerontology, public health, and rehabilitation publisher. The company has won numerous awards, including the American Journal of Nursing Book of the Year Awards, the ALA Choice Awards, and the AAP PROSE Awards, and publishes more than a hundred top quality titles annually, in addition to more than twenty journals. From nursing to psychology, SPC provides the best textbooks, guides, professional books, and reference works to instructors, professionals, and students. For more information, visit http://www.springerpub.com.
For more information on this survey or to request reprint permission, please contact Dara Salem at dsalem(at)springerpub(dot)com or 212-431-4370 x211.