Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)

Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)

Designing & Conducting Survey Research, third edition

Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods.

Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.

Praise for the Previous Edition of Designing & Conducting Survey Research

“Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves.”
-Norton Long, professor emeritus of political science, University of Missouri, St. Louis

“A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach, with step by step details.”
-John B. Sauvajot, public management consultant and former deputy chief administrative officer, San Diego County

“Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book.”
-Robert J. Waste, Survey Research Center, California State University, Chico

List Price: $ 52.00

Price: $ 29.40


3 Comments so far »

  1. Richard Dusto said,

    Wrote on November 15, 2011 @ 4:28 am

    106 of 109 people found the following review helpful:
    4.0 out of 5 stars
    An encyclopedic work to meet the needs of survey designers., January 27, 2000
    By 
    Richard Dusto (United States) –

    I had taken on a consultation project in which the task was to develop a climate survey for use within a public school system. I painstakingly reviewed various research journals and books pertaining to the subject matter of survey design. The information gathered from these sources was helpful, but not adequate. Fortunately, I discovered the book “Designing and Conducting Survey Research: A Comprehensive Guide” in a library. This book provided me with information that was not only invaluable in my efforts to develop an actual survey instrument, but additionally guided my efforts in designing focus groups to validate my instrument. This publication assisted me with focusing my design efforts. The various appendices provide exceptional reference material. I was so impressed with the information that it provided me, I purchased the text to have as a readily available resource for my future survey endeavors. To all who are embarking on their first survey design journey, or to those of you who are seasoned veterans, do yourself justice and explore this publication.

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  2. Anonymous said,

    Wrote on November 15, 2011 @ 4:37 am

    47 of 47 people found the following review helpful:
    5.0 out of 5 stars
    Well written instructions for writing and interpting surveys, January 27, 2000
    By A Customer

    This is an excellent reference book for writing survey questions, for ensuring population representation in your samples and for interpting the responses. It even includes reference statistical tables for use in analysis of survey responses. All this in a small volume that is easily understood because it is so well written! It hits the nail right on the head. If you are conducting surveys or must present results after a survey is completed, this is a “must read” book.

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  3. Anonymous said,

    Wrote on November 15, 2011 @ 5:23 am

    36 of 39 people found the following review helpful:
    5.0 out of 5 stars
    Well written instructions for writing and intrepting surveys, January 27, 2000
    By A Customer

    This is an excellent reference book for writing survey questions, for ensuring population representation in your samples and for intrepting the responses. It even includes reference statistical tables for use in analysis of survey responses. All this in a small volume that is easily understood because it is so well written! It hits the nail right on the head. If you are conducting surveys or must present results after a survey is completed, this is a “must read” book.

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