Can anyone explain what this paragraph about Institutional framing means?

Question by : Can anyone explain what this paragraph about Institutional framing means?
Framing, a term used in media studies, sociology and psychology, refers to the social construction of a social phenomenon by mass media sources or specific political or social movements or organizations. It is an inevitable process of selective influence over the individual’s perception of the meanings attributed to words or phrases. A frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others.

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Answer by nh
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